Ethical Couture · London

Sharon Cunningham

Bespoke bridal, occasion & evening wear — designed and hand-made in London.

Ethical couture bridal

Sharon Cunningham is an award-winning London designer of one-off, timeless dresses — beautiful luxury gowns, ethically made, and cut to fit you perfectly.

What I do

Hand-made bespoke couture, designed with you

Beautiful luxury gowns, made to order. Every dress is designed and hand-made in my London studio. I work with you in person — talking through your ideas, then sketching your gown onto paper for you to see. I'm known for classic, modern, stylish gowns with form-defining hidden corsetry, in the most luxurious silks, satins, zibelines, duchesse, ghazzar, organzas, lace and custom beading, sourced from the finest producers around the world.

How I work →

Who I am

The Couture Queen

I have over 30 years of experience as a bespoke wedding dress designer, and my passion is sculpting the perfect silhouette for each client. It's about creating a magical gown — and an exceptional experience of seeing it come to life. Hailed 'The Couture Queen' and one of the 'Dream Dress Team' by Brides Magazine, I look after every client from head to toe.

Meet Sharon →

Where I am

A private London atelier

Once, I ran my business from a beautiful bridal shop near Mayfair, dressing celebrities including Emma Watson, Emily Blunt, Cheryl Cole and Delta Goodrem, with evening wear featured in the best magazines. Today I design from my private atelier, where we meet and plan your perfect dress in peace — every step of the way. I want the experience to feel as enjoyable and uplifting as the wedding itself. Gowns start at £3,000.

The showroom →

What I believe

A masterpiece that stands the test of time

I believe every gown should be a masterpiece — as beautiful in thirty years as it was on your wedding day. For most, this is the once-in-a-lifetime chance to wear a couture dress, and it should be truly bespoke, totally hand-made, and designed just for you. I'm with you every step of the way, helping you complete the entire look for your big day.

See real brides →

In their words

Kind words from brides & press

Hailed as The Couture Queen, Sharon Cunningham is famous for her exquisite A-List creations and a passion for crafting truly bespoke gowns.

BRIDES MAGAZINE

Sharon is an incredibly talented designer. When it comes to creating the perfect dress Sharon waves her magic like no other, turning your dreams into reality so that you look and feel beautiful on your special day.

Jo Farrow

The dress was a huge hit! I had men that aren't even interested in fashion ask who made it! Thanks so much for everything xx

Portia Swales

I put my trust into Sharon for making me a dress for the most memorable day of my life, and it was everything I could have wished and hoped for and more! She is a true talent and an absolute master at what she does.

Jay Dobkins

Real brides

Clients

View all clients

From the journal

Notes & advice for brides

How to pick your Wedding Dress....First thoughts!

So you are engaged a while and the engagement parties have stopped. The date is set and the where and when has been sort…

Brides going Wedding Dress shopping now........Top Tips!

Now we are all slowly returning to partial normality I thought it might be good idea to give some advice for Brides to b…

Just Engaged? What now......

I am often asked by brides when they get engaged what to do next. It is such an exciting time when you get engaged. I ca…

Begin your dress

Consultations are by appointment at the London atelier. I would love to hear about your plans.

Get in touch